Gilvar: Creativity & Its Value in Integrated MarketingCreative thinking is the soul of great marketing. Monster Worldwide CMO, Ted Gilvar, provides his view of how to inspire and foster creative thinking within integrated marketing. Learn six keys to make creativity part of any approach to successful marketing and how this approach has helped monster.com solidify its position as the leader in global online recruitment.
Learn how to:
Apply creativity effectively to solve marketing challenges
Let insight guide your approach to creative messaging
Navigate the changing landscape of marketing to drive activation
Date: Wed, 15 Sep 2010 14:10:00 -0700
Location: Chicago, IL, Hotel Allegro, iStrategy
Program and discussion: http://fora.tv/2010/09/15/Gilvar_Creativity_and_Its_Value_in_Integrated_Marketing
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